From Audience To Community
You worked hard to build an audience. Now you have an opportunity to turn that audience into the foundation of a participating community.
Your followers do not need another reason to buy something from you. They need useful reasons to stay connected, discover opportunities, save, earn rewards, support businesses and organizations, attend events, and become part of something that creates value.
The Lesson 4 Shift
Change what your audience is participating in without abandoning the audience you worked to build.
The Old Model
Grow followers → promote → sell → start over.
The Coordinator Model
Grow followers → invite participation → build relationships → create community activity → attract more followers.
And the transition can begin:
For Free
What You Will Learn
This lesson shows you how to begin changing an audience relationship into a participating community.
Reconnect With Your Audience
Move away from constant promotion and give followers a new reason to stay connected.
Invite Free Participation
Lead with useful participation instead of asking your audience to buy something else.
Turn Followers Into Participants
Give people reasons to discover, save, earn, attend, support, refer, and become involved.
Keep Growing Your Community
Continue growing your followers because every new relationship can expand participation.
Core Training Articles
Each article takes you one step deeper into the audience-to-community process.
Your Audience Is More Valuable Than You Think
Recognize the trust, relationships, contacts, knowledge, and opportunities already inside the audience you built.
Read Full ArticleStop Selling. Start Inviting.
Learn how to change the conversation from repeated promotion to free participation and a more useful relationship with your followers.
Read Full ArticleTurn Followers Into Participants
Show followers how to discover, save, earn rewards, attend, support, refer, and become involved in the community.
Read Full ArticleGive Your Community Reasons To Stay Connected
Use community activity to create useful communication instead of another stream of sales messages.
Read Full ArticleGrow Your Audience. Grow Your Community.
Keep building your follower network because every new follower can expand relationships, participation, and your Coordinator portfolio.
Read Full Article
Your Followers Are People, Not Inventory
The first step is changing how you think about the audience you already built.
Promotion Fatigue
Followers may have spent years hearing brand offers, affiliate links, sponsored messages, discount codes, and product recommendations.
A Different Relationship
Instead of asking what you can sell them next, begin asking what useful opportunities you can help them discover and participate in.
A Community Starting Point
Your followers include consumers, business owners, service providers, sellers, volunteers, parents, event organizers, and community members.
Coordinator principle:
Your first job is not to sell them something else.
Start With A Free Invitation
Participation should come before another attempt to monetize the audience.
The Old Conversation
Buy this. Try this. Use my code. Click my link. Here is today's sponsor.
The New Conversation
Come participate with me. Discover opportunities. Save. Earn rewards. Support businesses and organizations. Attend. Refer. Get involved.
Why Free Matters
Consumers can begin participating with Webigo for free. Businesses and service providers can also begin for free. That allows the Coordinator to lead with value and participation instead of another sales pitch.
The Audience-To-Community Flywheel
The goal is not to stop creating content. The goal is to give your content a larger purpose.
Grow Followers
Participation
Create Activity
Stories
Expand Participation
Core idea:
Webigo should give you more things to talk about, not one more thing to constantly sell.
Grow Your Audience. Grow Your Community.
Your existing audience is the starting point, not the ceiling.
Keep Creating
Continue using the content skills that helped you build attention and trust in the first place.
Create Participation Content
Share businesses, service providers, events, rewards, Discovery Paths, organizations, and community stories.
Let Activity Create More Activity
Useful community stories can attract new followers who can become new participants and relationships.
Followers Open Doors
Your followers know businesses, service providers, schools, nonprofits, charities, events, and other consumers.
New Relationships Expand Your Portfolio
Every useful new relationship can become another participation point inside your Webigo community.
Do Not Stop At Your Current Audience
Continue growing your network because more relationships can create more participation and community value.
The Key Lesson Concept
Your audience is the starting point. Participation is what begins turning it into a community.
Creates Reach
Creates Openness
Creates Participation
Creates Relationships
Create Community
Core idea:
Your followers were once the audience. Now they can become the beginning of your community.
Lesson 4 Key Takeaways
Use these principles as you begin changing the relationship with your audience.
Do Not Start Over
Your existing audience, trust, relationships, and communication ability are valuable starting assets.
Participation Before Monetization
Give people a useful reason to participate before thinking about paid upgrades or revenue.
Keep Growing Your Audience
Your current followers are not the ceiling. Every new follower can become another potential relationship.
Community Activity Creates Content
Businesses, rewards, events, Discovery Paths, organizations, and member stories give you useful things to share.
Relationships Create Expansion
Followers can connect you to businesses, service providers, organizations, events, and more people.
Build A Portfolio, Not A List
The goal is active relationships and participation, not simply collecting registrations.
Action Exercise
Start mapping the community that may already exist inside your audience.
Identify people already in your audience or personal network who may fit into these groups: consumers, local businesses, service providers, home-based or independent sellers, event organizers, schools, nonprofits, charities, and community leaders.
Then write down three ways you could invite them to participate without asking them to buy anything.
Knowledge Check
Answer these questions to reinforce the Lesson 4 foundation.
Lesson 4 Complete
You now understand how to begin turning an existing audience into a participating community while continuing to grow the follower network that can expand that community.