Track 2 - Zero Cost Marketing Playbook
ZCM-204 - Proven Offer Ideas by Business Type
Use this page as a library of starting points. Each idea is written as a rewards-based Webigo offer using IGO Rewards and IGO Bucks, not coupons or deep discounts.
How to use this page
- - Find your business type or the closest category.
- - Pick one offer and adjust the numbers to match your margins.
- - Plug it into the process from ZCM-202.
- - Test and rotate offers over time.
Reminder
Remember that IGO Rewards are priced at retail for the member, but your true cost is at cost-of-goods when redeemed. You stay in control with limits and clear rules.
1. Restaurants and cafes
These ideas work well for dine-in, quick service, and coffee shops. Adjust the amounts to match your average ticket and food cost.
First visit plus next visit
"Join Webigo through our QR code and receive 10.00 in IGO Rewards you can use on this visit, plus another 10.00 set aside for your next visit. Rewards apply to food only, one per visit."
Great for turning first-timers into second and third visits quickly.
Slow-night booster
"Come in Monday through Wednesday and spend 40.00 or more, and you will earn 8.00 in IGO Bucks toward your next visit. Join Webigo using our QR code to qualify."
Moves traffic from crowded nights into slower nights without permanent discounts.
New menu item trial
"Try one of our new seasonal dishes and earn 5.00 in IGO Rewards toward dessert or a future visit. Available to Webigo members who scan and join through our in-store QR code."
Helps you push new high-margin items while tying the reward to a later visit.
Family visit bundle
"Family night: spend 60.00 or more on entrees and drinks, earn 12.00 in IGO Bucks that you can use on a future visit or at other local Webigo partners. Webigo membership required."
Rewards tied to real spending, priced at retail, cost you at cost-of-goods.
2. Salons, spas, and personal care
Great for hair stylists, nail salons, massage therapy, and similar services.
Welcome and follow-up visit
"First time here? Join Webigo through our QR code and receive 10.00 in IGO Rewards toward today’s service and 10.00 toward your next appointment when you rebook before you leave."
Encourages rebooking and builds a habit of repeat visits.
Service plus retail combo
"Book any color or spa package and earn 8.00 in IGO Bucks toward retail products on your next visit. Webigo membership required."
Moves people toward higher-margin retail items without slashing prices.
Series or package offer
"Purchase a 3-visit package and earn 15.00 in IGO Rewards that you can use on add-ons or future visits. Only available to Webigo members."
Good for locking in multiple visits while keeping reward cost at COG.
Referral thank-you
"Refer a friend who joins Webigo and completes a service, and you will earn 8.00 in IGO Bucks toward your next appointment. Your friend receives a welcome IGO Reward too."
Ties referrals directly to IGO Bucks, not random discounts.
3. Service, repair, and professional services
Use these ideas for auto repair, home services, and similar fields.
Maintenance plan reward
"Join our maintenance plan and Webigo through our QR code and earn 15.00 in IGO Bucks you can use on future services, plus smaller rewards each time you complete a scheduled visit."
Encourages ongoing maintenance instead of one-time emergency calls.
High-ticket service thank-you
"On any service over 250.00, earn 20.00 in IGO Rewards toward your next service visit or use them at other participating Webigo partners. Webigo membership required."
A way to say thank you on big invoices without discounting today’s work.
Inspection or audit bonus
"Schedule a seasonal inspection or tune-up and receive 10.00 in IGO Bucks that you can apply to future repairs, upgrades, or at other Webigo merchants."
Builds a pipeline of future work while rewarding proactive clients.
Referral thank-you for services
"Refer a neighbor or friend who completes a service with us, and you earn 10.00 in IGO Bucks. They earn a welcome IGO Reward when they join Webigo through our referral link or QR code."
Turns word-of-mouth into trackable, Webigo-based rewards.
4. Retail, boutiques, and specialty shops
Perfect for clothing, gifts, hobby stores, and other specialty retail.
New member welcome
"Join Webigo in-store and receive 10.00 in IGO Rewards you can use on a future purchase of 40.00 or more. Rewards apply to regular priced items only."
Encourages both sign-ups and return visits without discounting today’s sale.
Collection or brand spotlight
"Purchase any item from our featured collection and earn 5.00 in IGO Bucks toward anything in the store next month. Webigo membership required."
Helps move featured or higher-margin product lines.
Event or launch bonus
"During our launch week, spend 60.00 or more and earn 12.00 in IGO Rewards toward a future purchase. Scan our Webigo QR code at checkout to participate."
Great for grand openings, anniversaries, and seasonal events.
Cause or school tie-in
"Support our local school fundraiser by joining Webigo through our code. When you shop with us during the fundraiser, a portion of your purchase helps generate IGO Rewards that support the cause, and you also earn IGO Bucks toward future purchases."
Combines local causes, IGO Rewards, and retail purchases in one message.
5. Next steps
- Choose one idea from your category and adjust the reward amounts.
- Run the math using your average ticket and cost-of-goods.
- Use the steps from ZCM-202 to write the final offer text.
- Load it into your Webigo dashboard and connect your QR code.
- Train staff on a one-sentence explanation so it is easy to share.
As your members earn and redeem IGO Bucks, Webigo keeps the rewards connected to real behavior: visits, purchases, referrals, and support of local causes. That is how Track 2 turns into a true Zero Cost Marketing Playbook instead of just another coupon campaign.