Track 2 - Zero Cost Marketing Playbook

ZCM-202 - Designing Your First Webigo Reward Offer

This lesson walks you step-by-step through creating your first Webigo offer using IGO Rewards and IGO Bucks. The goal is simple: make it attractive for the customer and safe for your margins.

Estimated time: about 15 minutes Best for: owners and whoever controls pricing or promotions

What you will have when you are done

  • - One clear primary offer for Webigo members.
  • - A safe reward budget built around your cost-of-goods.
  • - Simple rules so staff can explain it in one sentence.
  • - A plan for first-visit and next-visit IGO Rewards.

Tip

It helps to have your average ticket amount and rough cost-of-goods (for example, food cost) in mind before you start. You do not need exact numbers, just a realistic range.

Step 1: Decide the job this offer should do

Your first Webigo offer should have one job, not ten jobs. Pick the main thing you want more of:

Common offer goals

  • Bring in more first-time customers.
  • Turn first-time customers into repeat regulars.
  • Fill slow times or slow days.
  • Get people to try a profitable product or service.

Example: restaurant

Goal: turn first-time visitors into repeat regulars.

Your offer might focus on a simple welcome reward on the first visit plus a second reward that only unlocks when they come back again.

Step 2: Connect your offer to the IGO Rewards sign-up bonus

When a consumer joins Webigo, they can choose a plan such as Silver or Gold and receive a bundle of IGO Rewards (for example, up to 200.00) that can be used at participating businesses over the year.

How your offer fits into that bonus

Your business does not have to create separate "fake money." You are simply deciding how much of that existing IGO Rewards bundle you want to tie to your location and your offer.

  • Example: Gold plan gives the member 200.00 in IGO Rewards.
  • You choose to make 10.00 available for the first purchase at your business when they join through your QR code.
  • You also choose another 10.00 reserved for their next visit.

What the member sees

From the member side, the message is simple: "Join Webigo today, get up to 200.00 in IGO Rewards, and if you join through our code you will have 10.00 for your first visit and 10.00 set aside for your next one." Behind the scenes, you are simply using a small portion of their bonus to encourage two visits, not just one.

Members can also earn more IGO Bucks by visiting other partners, making incentive purchases, and even supporting local causes and school programs. When they reach a base amount, they can cash out through PayPal, so the IGO balance feels real to them.

Step 3: Set a safe reward budget using cost-of-goods

IGO Rewards are priced at retail in the member's mind, but what actually matters to you is your cost-of-goods when the reward is redeemed. Use that to decide how much you are comfortable offering.

Simple math example

  • Average ticket: 50.00
  • Cost-of-goods: 30 percent (about 15.00)
  • Target reward: 10.00 in IGO Bucks

If the member redeems 10.00 in IGO Rewards, your real cost is tied to whatever portion of that 10.00 is product or service cost. In many cases it is far less painful than shaving 10.00 off the price today with a discount.

Make it safe using limits

You can protect your margins further with simple limits:

  • Only one IGO Reward amount per visit.
  • Minimum purchase required for redemptions if needed.
  • Only valid on certain days or products if that makes sense.
  • Cap per member per month if you want tight control.

Remember: unlike discounts, you are not giving up money on every transaction. You only incur reward cost when the member takes the actions you want and actually redeems their IGO Bucks.

Step 4: Write your first Webigo offer

Basic structure

A simple Webigo offer usually has:

  • A headline members understand in 2 seconds.
  • A short description of what they get.
  • A clear mention of IGO Rewards or IGO Bucks.
  • Any simple rules or limits they should know.

Example: restaurant welcome offer

Headline:

"Join Webigo today and get 10.00 in IGO Rewards now and 10.00 on your next visit."

Description:

"Scan our Webigo QR code, choose your member plan, and we will apply 10.00 in IGO Rewards toward your first meal and reserve another 10.00 for your next visit. Rewards apply to food only, one per visit, standard menu pricing."

Staff script example

"If you scan this code and join our Webigo rewards, you will get IGO Bucks you can use here and with other local businesses. Right now we are giving 10.00 in IGO Rewards you can use on this visit and another 10.00 set aside for your next visit."

The exact amounts (for example, 10.00 or 20.00) are up to you. You control this inside your Webigo settings so the numbers fit your margin.

Step 5: Implementation checklist

Use this checklist to go from idea to live offer.

  • Decide the main goal for this offer (new customers, repeat visits, etc.).
  • Choose a reward amount that fits your cost-of-goods and comfort level.
  • Decide how much of a new member's IGO bonus you want to assign to your offer.
  • Write a clear headline and short description mentioning IGO Rewards or IGO Bucks.
  • Set any limits (one per visit, per month, days allowed, etc.).
  • Update your Webigo dashboard with the offer details and rules.
  • Place your QR code where staff can easily point to it at checkout or in-store.
  • Give staff a one-sentence script so they know exactly what to say.

Once this first offer is live, Track 2 will show you how to adjust it, how to use offers as Tariff Relief, and how to build a small menu of proven reward ideas for your type of business.

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