90-Day Local Growth Plan

This final lesson pulls everything together into a simple 90-day plan. You�ll map out which Webigo actions to focus on each month so you�re not guessing what to do next � and you can see how IGO Bucks, rewards, and referrals build on each other over time.

Duration: about 15 minutes

Format: Planning session + worksheet

Best done with your calendar open

Lesson video placeholder

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Lesson goals

Turn Webigo actions into a clear 90-day calendar.
Balance new member growth with repeat visits.
Schedule time to review your Webigo data.
Leave with a plan the whole team can see.

Before you start

Open a blank 90-day calendar (paper, spreadsheet, or your normal scheduling tool). You�ll fill in a few key Webigo actions for each month and each week.

If you have staff, think about who should own each action so this plan doesn�t live only in your head.

1. Decide what �success� looks like

Before filling in dates, pick 1�3 simple outcomes you�d like to see in the next 90 days. Keep them easy to measure:

�Add 50 new Webigo members through our QR codes.�
�Increase repeat visits from members by 20%.�
�Collect 15 new public reviews from Webigo members.�

2. Month 1 � Foundations and first wins

In the first month, focus on tightening your basics and creating visible early wins for both staff and members.

Review your Webigo profile and offers (BA-103).
Run through your first 7-day plan again if needed (BA-104).
Launch or refine one strong �first visit� reward.
Invite your best existing customers to join via QR codes (TPE-301).

3. Month 2 � Traffic and engagement

Now that the foundation is set, increase the volume of people seeing and using your rewards.

Promote your Webigo membership on social once per week.
Highlight IGO Bucks and �never leave empty-handed� in your messaging.
Experiment with one new offer from the Zero Cost Marketing track.
Schedule your first Webigo-specific email or SMS message (RDS-402).

4. Month 3 � Retention and advocacy

In the third month, lean into keeping members active and turning your happiest ones into advocates.

Run a �members first� mini-event or promotion.
Ask 2�3 happy members per week for a review or referral (RDS-403).
Use your Webigo dashboard to identify inactive members and invite them back (RDS-401 & 402).
Test a small IGO Bucks thank-you for successful referrals.

5. Put it on a calendar your team can see

Whether you use a wall calendar, a Google Calendar, or a shared notebook, write down specific actions, not just vague ideas:

�Every Monday: check Webigo dashboard for new members.�
�First Tuesday of each month: send one Webigo member message.�
�Last week of each month: ask 3 members for reviews.�

6. Review and adjust every 30 days

At the end of each month, take 10�15 minutes to look at your Webigo dashboard and ask:

Are member signups growing, flat, or shrinking?
Are IGO Bucks being used steadily, or piling up unused?
Which rewards or offers are pulling the most visits?

Based on those answers, tweak one thing for the next month � not ten things. Small, steady adjustments beat big resets.

Congratulations � finishing this lesson means you now have a clear roadmap for using Webigo over the next 90 days. You can return to any Track 1�4 lesson whenever you want to refine a specific piece of the system.

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