RDS-403
Turning Happy Members into Advocates
In this lesson you’ll build a simple system to turn your happiest Webigo members into online reviews, referrals, and local fans – without begging, bribing, or sounding desperate. The goal is to make it easy and natural for them to talk about you.
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1. Start with your “favorite customers”
Advocacy is easiest when you focus on people who are already fans. In Webigo, these are often members who redeem rewards regularly, use their IGO Bucks, and naturally chat with your staff when they visit.
Write down 3–5 first names. This is your “starter advocate list.”
2. Make the ask specific and easy
Vague questions like “Could you leave us a review sometime?” rarely work. Instead, tie your request to a specific action and make it as quick as possible.
Example in-person script
“You’ve been such a great Webigo member for us. If you ever have 30 seconds, would you mind dropping a quick review on Google? It really helps other local families find us. We can text you the link.”
Example text message
“Thanks again for supporting us through Webigo. If you found value here, a quick review really helps other local members discover us: [review link]. We appreciate you!”
3. Connect referrals with IGO Bucks (without overpaying)
Webigo already tracks referrals and IGO Bucks, so you don’t have to invent a new system. The key is to position rewards as a “thank you” for sharing, not as a bribe for blasting friends.
- Offer a small IGO Bucks thank-you for each successful new member they bring through their QR code or referral link.
- Make sure the new member’s experience is strong so advocates feel proud, not guilty, for sending people your way.
- Highlight that IGO Bucks are funded by your Webigo marketing budget, not higher prices at the register.
4. Capture stories, not just stars
Five-star ratings are helpful, but short stories are powerful. Whenever members share a comment like “You helped us during a tough month” or “Our kids love this place,” ask if you can quote them (first name and initial).
These stories can be re-used in:
- Your Webigo profile description.
- Simple social posts about local families you’ve helped.
- Printed materials or flyers inside your business.
5. Make advocacy part of your routine
The goal is not to ask every single customer for a review. Instead, build a small habit with your team:
- Each week, pick 2–3 members who had a great experience.
- Ask them for a review or to share their link with a friend.
- Thank them with a small IGO Bucks bonus where appropriate.
In the final lesson of this track, we’ll pull everything together into a simple 90-day plan so you can see how reviews, referrals, IGO Bucks and repeat visits all connect.