RDS-402
Simple Follow-Up Without Feeling Spammy
In this lesson you’ll design light-touch follow-up that keeps Webigo members coming back without annoying them. We focus on short, friendly messages that highlight IGO Bucks, new rewards, and reasons to visit again – never hard pressure or “act now or else” tactics.
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1. What “non-spammy” really means
Most local businesses fall into one of two traps: they either never follow up at all, or they send long, noisy messages only when they are desperate for traffic. Webigo is built around quiet, steady touch points that remind members of the value already waiting for them in the form of IGO Bucks and member-only rewards.
A simple rule of thumb: every message should answer one of these questions for your member:
- “What reward or IGO Bucks can I use right now?”
- “What’s new or better since my last visit?”
- “How is this helping my family or community?”
2. Three core message types
You do not need twenty different campaigns. For most Webigo partners, three message types cover 80% of what’s needed:
- New-member welcome. Sent within 24–48 hours of joining through your QR code. Thank them, remind them of their IGO Bucks, and suggest one “easy first visit.”
- Reward reminder. Sent when members have unused IGO Bucks or a reward that works especially well for slow days. “You still have $X in IGO Bucks waiting here…”
- Something new. A short note when you add a new menu item, service, or limited-time incentive, especially when Webigo members get first access.
3. Plug-and-play templates
Use these as starting points. You can adjust tone to match your brand, but keep them short and friendly.
Welcome message (text or email)
“Thanks for joining our Webigo rewards! You’ve got IGO Bucks waiting to use with us. Next time you’re in, mention your Webigo membership at checkout and we’ll apply your first reward. We appreciate you supporting local.”
Reward reminder
“Quick reminder: you still have IGO Bucks you can use here through your Webigo membership. If you’ve been thinking about stopping by, this week is a great time – we’d love to see you again.”
Something new
“We just added something new for Webigo members: [short description]. If you’re nearby, show your Webigo membership and we’ll help you use your IGO Bucks toward it.”
4. Simple cadence rules
To avoid overwhelming people, start with something like:
- 1 welcome message within 48 hours of joining.
- 1 reminder if they haven’t visited in 30–45 days.
- 1 “something new” message no more than once per month.
As your data inside Webigo grows, you can refine this timing, but this light-touch rhythm is enough to wake up quiet members without inbox fatigue.
5. Assign ownership so it actually happens
Decide who owns follow-up. For many local businesses, it’s a manager or the most organized front-of-house team member. Put “send this month’s Webigo message” directly on their schedule, not on a vague to-do list.
You can also create a tiny checklist:
- Log in to Webigo dashboard.
- Note any members with unused IGO Bucks or recent sign-ups.
- Send one short, clear message using the templates above.
In the next lesson, we’ll focus on turning your happiest members into advocates and reviewers, so each follow-up not only brings someone back but also grows your future audience.