The Role Of A Community Coordinator
Many people hear the title Community Coordinator and immediately assume the role involves sales, marketing, recruiting, advertising, or social media promotion.
While coordinators may participate in some of those activities, none of them represent the primary purpose of the role.
The primary role of a Community Coordinator is to help create participation and manage the ongoing relationships that make that participation valuable.
Community Coordinators help businesses become more discoverable, more connected, and more participation-ready while building and managing a portfolio of local business relationships.
They learn what each business wants to accomplish, create participation strategies around those goals, coordinate the people and resources needed to carry them out, and help determine what should happen next.
Community Coordinators build relationships, manage business portfolios, and help businesses and communities create more participation.
Quick Summary
Community Coordinators help:
- Businesses become discoverable
- Businesses become connected
- Businesses become participation-ready
- Build and manage an ongoing portfolio of business relationships
- Understand what each business wants to accomplish
- Create participation strategies and campaigns
- Coordinate creators, tools, and other resources when needed
- Consumers discover local opportunities
- Communities become more active
- Relationships become stronger
What Participation Means
Participation happens whenever people become actively involved.
Participation can include visiting a business, returning to a business, attending an event, supporting a local cause, leaving a review, referring a friend, discovering a new business, redeeming a reward, or participating in community activities.
Every participation activity can help strengthen relationships between businesses, consumers, and communities.
Build A Portfolio, Not Just A List Of Sign-Ups
A productive Community Coordinator does more than introduce businesses to Webigo. The goal is to build a portfolio of business relationships that can be managed and developed over time.
Each business has different goals. One may need more new customers. Another may need more return visits, referrals, awareness for a new service, stronger community visibility, or more activity during slower days and times.
The Coordinator's job is to understand those goals and help create a participation strategy around them.
The Coordinator manages the relationship and the result. The campaign determines which tools and resources are needed.
The Coordinator As Account Manager
Community Coordinators act as the ongoing account manager for the businesses in their portfolio.
That means staying connected with the business, understanding what is working, identifying new opportunities, helping organize participation campaigns, coordinating resources, reviewing results, and helping plan the next step.
This ongoing role is what makes recurring participation relationships valuable. The Coordinator is not simply rewarded for introducing a business once. The Coordinator continues helping the business use Webigo to create participation and growth.
The Participation Campaign Cycle
Understand → Plan → Coordinate → Activate → Measure → Improve
- Understand: Learn what the business wants to accomplish.
- Plan: Create a participation strategy or campaign around that objective.
- Coordinate: Identify the Webigo tools, creators, events, incentives, rewards, content, and other resources needed.
- Activate: Put the campaign into motion within the business, Webigo, and the community.
- Measure: Review participation activity and business response.
- Improve: Adjust the strategy and determine what should happen next.
Helping Businesses Become Discoverable
Many businesses remain difficult to find or fail to communicate what makes them unique.
Coordinators help businesses improve visibility, complete profiles, clarify their message, tell their story, and become easier for consumers to discover.
Helping Businesses Become Participation-Ready
Visibility alone does not create growth.
Coordinators help businesses use rewards, incentives, cash back, events, referrals, community activities, Give Back opportunities, Discovery Paths, and other participation tools that give people reasons to act.
The objective is not to use every tool. The objective is to use the right tools for what the business is trying to accomplish.
You Do Not Have To Do Everything Yourself
As a Coordinator's portfolio grows, the needs of the businesses in that portfolio will grow too.
One business may need a video. Another may need photography. Another may need graphics, social content, an interview, product demonstration, event coverage, or another specialized project.
A productive Coordinator should not try to personally become the best videographer, photographer, graphic designer, writer, editor, and account manager for every client.
Your job is not to do everything yourself. Your job is to make sure the right things get done well.
Working With Webigo Creators
When specialized creative work is needed, a Coordinator can work with Webigo Creators who provide project-based services such as video, photography, graphics, UGC, storytelling, interviews, social content, event coverage, and other creative resources.
The Coordinator manages the business relationship and participation campaign. The Creator provides the specialized project resource.
This allows the Coordinator to stay focused on account management, strategy, community participation, and business growth while giving the business access to people who are better suited to produce the specific creative work.
Helping Consumers Discover Opportunities
Consumers often miss valuable local opportunities simply because they never discover them.
Coordinators help connect consumers with businesses, events, rewards, savings, activities, services, causes, community experiences, and other reasons to participate.
Discovery often becomes the first step toward participation.
Building Community Central
Strong communities are not built by filling a feed with promotions. They are built when people have reasons to talk, share, recommend, help, discover, and participate.
Community Coordinators help make Webigo Rewards Communities a local Community Central. They can start useful conversations, listen to what people care about, recognize member contributions, surface local businesses naturally, share events and activities, connect community needs with resources, and help businesses participate in the community without turning every interaction into an advertisement.
The goal is not simply to promote businesses. The goal is to create stronger relationships between businesses, consumers, creators, organizations, causes, and the community itself.
What Community Coordinators Are Not
Community Coordinators are not door-to-door salespeople, telemarketers, coupon distributors, advertising representatives, or traditional affiliates.
They are also not expected to personally provide every service a business may need.
Trying to create every video, graphic, photograph, social post, campaign asset, and client deliverable yourself can prevent you from providing effective account management as your portfolio grows.
Successful Coordinators learn to identify what needs to be done and coordinate the right people, tools, and resources to accomplish it.
Why Participation Matters
Most marketing focuses on attention. Attention is important, but attention is often temporary.
A social media post gets viewed. A campaign ends. An advertisement disappears.
Participation is different.
Participation creates activity. Activity creates relationships. Relationships create momentum. Momentum creates growth.
This is why Community Coordinators focus on participation rather than simply attention.
The Community Coordinator Mission
- Build and manage a portfolio of local business relationships
- Understand what each business wants to accomplish
- Help businesses become discoverable and participation-ready
- Create participation strategies and campaigns
- Coordinate creators, tools, and resources when needed
- Help consumers discover opportunities
- Build active local community participation
- Measure what is happening and help determine what comes next
- Create stronger long-term relationships
Build relationships. Manage your portfolio. Understand what each business needs. Create participation campaigns. Coordinate the right resources. Measure what happens. Help determine what comes next.
Your value is not measured by how much work you personally produce. Your value comes from helping the businesses and communities you manage create greater participation and growth.